Right of Publicity & Personality Rights: Protecting Your Identity

In today’s digital age, a person’s name, image, and likeness are more valuable than ever. From celebrities to everyday professionals building personal brands, the Right of Publicity—also known as personality rights—plays a crucial role in protecting how your identity is used commercially.



What is the Right of Publicity?

The Right of Publicity gives individuals control over the commercial use of their identity. This includes their name, image, voice, signature, and even distinctive features or catchphrases. In essence, it prevents others from profiting off your persona without permission.

For example, if a company uses a celebrity’s face in an ad without consent, that celebrity may sue under the Right of Publicity. But this isn’t just for stars—social media influencers, athletes, and even business leaders rely on these rights to maintain control over their brands.

Why Do Personality Rights Matter?

• Protecting your brand: Your reputation and image are assets. Unauthorized use can dilute your brand value.
  
• Preventing exploitation: Without these rights, others could make money from your likeness without compensating you.
  
• Legacy protection: In many states and countries, these rights can extend beyond death, allowing heirs to control and benefit from a loved one’s legacy.
  
  

Real-World Examples

• Michael Jordan successfully sued a grocery chain for using his name in an ad without consent.
  
• The estate of Albert Einstein still licenses his likeness for educational and commercial purposes, decades after his passing.
  
  

Final Thought

Your identity is one of your most valuable assets. Whether you’re a public figure or a professional cultivating a personal brand, understanding and protecting your Right of Publicity ensures you—not someone else—control how your likeness is used.